Making new logos and branding can be exciting the first time you do it, but when you have to redo them a few months down the line because a social media or selling platform has changed it can can go from fun to frustrating!
I’ve mostly been a DIY logo maker. I use PicMonkey as it’s just really easy to use and I figured I’d share my tips with you all to make sure that you’re not getting frustrated when things change down the line!
- Think of a square design and a long rectangular one
Most places that you use your logo and branding will either be in a square (for example profile pictures) or rectangular (for example – header images like on your Facebook page, or a website header). So try and make sure when you’re starting out and creating to have these ideas in mind for your branding.
- create it bigger than you need
This might sound a little crazy, but this is the one that makes your designs a little more future proof (as far as we can anyway). At the moment your Facebook Page’s profile picture minimum dimensions are 180 x 180 pixels. If we used that as a base and created a square image for Facebook then it would be great and fine for there for now. BUT these sites are changing all the time and each time they change they tend to make the sizes for the images that they require bigger. So if they did change next month and needed a new image that was 250×250 pixels, you’d need to redo your entire graphic. You could resize your original one, but it’s going to lose quality as you’re making it bigger than the original.
By creating large image sizes at the start you’ll be able to use the original size each time and then shrink it down to the right size needed by the website you’re creating for (you can be sure they’ll all have different sizes!). I’d go for at least 1000 x1000 pixels for a square image.
My tip for you is to save your files with the size in the title so ‘Logo 1000×1000’ or Logo 800×800. Then you can see at a glance what size it is on your computer.
(if you’re using Photoshop or similar and saving your file as a Vector format then my understanding is that size shouldn’t matter so much. This is why you should always get a vector file when you pay someone to do your logo too)
- save your logo with a transparent background
Once you have your logo idea then save it with a transparent background. Why? Well one day you might want to change the background of your website to a slightly off white colour perhaps or even a completely different colour, and having a white rectangle around your logo won’t look so good! It just gives you more options and keeps things flexible.
As stated before, each site has varying sizes for headers and varying ratios. If you just create a new PicMonkey design with the required dimensions and then add your transparent logo as an overlay you can then adjust it to suit the new dimensions fairly easily.
- Keep it simple and don’t be afraid to tweak
Overall, one of the biggest tips I could give you is to try and keep it simple. You’ll likely evolve over time and a simple logo and design will flow better to your next iterations!
Also don’t fret if it doesn’t look just how you want it. Perfection can stop us moving on, but always remember that it can be tweaked in the future and how it is now doesn’t have to be how it will be later on.
If you have any tips for making a logo using PicMonkey or any other software I love if you could share in the comments!